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8% of sales take place online, says AT Kearney.
July 7, 2017
By: TOM BRANNA
Editor
While online sales in the beauty category continue to rise, consumer loyalty is elusive, according to AT Kearney's 2016/17 report, Beauty and the E-Commerce Beast. The results of the 2016 study are based on an online survey of 800 women who indicated they had shopped for beauty products online at least once in the past 12 months. In 2015, the beauty industry saw $6.2 billion, or almost 8%, of its sales take place online. This is a full 1% higher than in 2013. As one might suspect, Amazon is...
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